BeyondFun is founded in Vancouver, BC, Canada, by a group of young parents. Like all everyday-parents, we juggle our time between family, work, and personal life. Out of all the jugglings, toy shopping is one effort-consuming and challenging task. We've conscientiously sought the best-suited developmental toys for our kids in the market and realized that no provider offers an outstanding collection of such. After seeing way too many simple function toys left in the dust, or thrown out soon after a child gets bored or grows out of it, we decided to found

To create a place for our loved ones, is a place dedicated to providing enriched, immersive & joyful learning experiences for young children via outstanding content toys.

Toys that grow up with kids.

By the standards we hold, most toys in the market are feature toys or function toys per our definition, designed with one or multiple functions as selling points. Function toys are fun and exciting when they are new, but soon become disposable when kids quickly grow boredom. Keeping buying "new and exciting" toys becomes a daunting task for all parents. It is a consuming cycle for everyone.

Great toys are designed with a kids-oriented mindset. We defined content toys are the ones built-in with rich content, plots, narratives, stories, and mechanisms to guide children within an interactive self-learning environment. Content toys can deliver reliable and resourceful learning with children while taking the lead of a fun time. Some content toys will be updated with new content over time and evolve to fit the children's development. Hence creativity is heightened as they discover the nuances within the materials.

Making parenting a bit easier. is here for kids. Through our work, we'd love to enrich kids' life with one toy at a time. We know parenting is a lifetime work with heavy-lifting details. So we hope could simplify the process for parents on toy-shopping to find the ones they seem perfect effortlessly.

If we are not doing this just yet, we'll be there soon.

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